How to use the A/B test feature?
Hello !
We're excited to introduce our new A/B Test feature!
This guide will walk you through setting it up and tracking your results so you can find the best-performing bundle offers.
1. Check Bundle Requirements
Before starting, make sure your bundles meet these conditions:
- Only works for bundles by automatic discounts, not for bundles by variants.
- You can either:
- Create new bundles
- Edit existing bundles
2. Enable the A/B Test
- Go to the Offers block of your bundle.
- Click the Run A/B Test button.
- You will now see two tabs:
- Version A
- Version B
- Configure each version as you want:
- Change offer names
- Adjust discounts
- Add or remove gifts
- Modify settings
- Add or remove bundles
- Once ready, click Save.
From now on:
- 50% of your traffic will see Version A
- 50% will see Version B
3. View A/B Test Statistics
- Go to the WideBundle homepage.
- Click the three dots next to your bundle.
- Select A/B Test Statistics.
You will be taken to the A/B Test results page.
Here’s what you will find:
Main Summary (Version A vs Version B)
- Total unique visitors
- Total add-to-cart clicks (ATC)
- Sales (number of bundles sold)
- Total revenue
- Revenue per visitor
- Conversion rate
- Profit
- Extra revenue (e.g. $30 bundle vs $10 single unit = 3X extra)
- Shipping costs (set per offer)
- Cost of goods sold (set per variant)
Detailed Offer Breakdown
Below the totals, you will see all your offers listed (e.g. 1 product, 2 products, 3 products):
- ATC for each offer
- Sales for each offer
- Revenue for each offer
- Revenue per visitor
- Conversion rate
- Shipping cost
- COGS
When you click on an offer, you will see all products inside that offer and their sales/revenue data.
Variant Breakdown
Click on a product to see its variants:
- Set cost per variant
- See revenue per variant
- Identify the most profitable variants
4. Choosing the Winning Version
Once you’ve analyzed your results:
- Click Choose Version A or Choose Version B.
- This version will become your default, all visitors will now see it.
You can run as many A/B tests as you want, but we recommend waiting until you have enough data.
💡 Start checking after around 100 sales to make a decision.
Final Steps
Your A/B Test is now live!
By testing two versions of your bundle offers, you can find the setup that generates the most sales, revenue, and profit.
Need Help?
- Click the chat box at the bottom right for support
- Browse our help articles for more detailed guidance
Welcome to data-driven bundle optimization with WideBundle! 🎯
Updated on: 05/09/2025
Thank you!